《深入解析抖音广告模式：借力众多营销策略打造商业价值》

短视频自媒体蓬勃发展，带动着一系列衍生的商业模式。抖音拥有6亿海外用户，其中93%的用户来自于海外市场。面对这样巨大的海外市场，抖音积极拓展全球业务，并在不久的将来推出全球首个海外版本。
抖音已经成功打开了全球市场，面对全球用户，如何让更多人关注抖音，与之产生共鸣？其实，抖音在营销方式上已经做出了很多努力，并取得了良好的成效。
抖音营销主要通过以下几种方式实现：
首先，抖音通过创新的营销策略，打破传统的营销模式，引起用户的关注。以“现场直播”为例，抖音可以通过现场直播的方式，让用户参与其中，体验到产品本身带来的乐趣，使用户在使用抖音的过程中产生共鸣。
其次，抖音利用社交媒体平台上的优势，利用其巨大的用户群体，扩大抖音的影响力。通过在社交平台上发布有趣的视频内容，吸引用户的关注，使更多人了解抖音，认识抖音，并通过分享的方式将抖音的名称传播开来，从而使抖音的知名度进一步提高。
此外，抖音还通过不断创新的产品功能，满足用户的需求，提高用户体验，同时也为抖音带来了商业价值。以“短视频剪辑”功能为例，该功能可以帮助用户快速制作出有趣的短视频，而且用户还可以自己选择视频的特效，让视频更加有趣。
总之，抖音通过创新的营销策略和产品功能，为抖音带来了巨大的商业价值，同时也满足了用户的需求。
The rapid development of short video self-media has driven a series of derivative business models. Douyin has 600 million overseas users, of which 93% come from overseas markets. Facing such a huge overseas market, Douyin actively expands its global business and will launch the world’s first overseas version in the near future.
Douyin has successfully opened the global market. In the face of global users, how can more people pay attention to Douyin and resonate with it? In fact, Douyin has made great efforts in marketing and achieved good results.
Douyin marketing is mainly realized through the following ways:
First of all, Douyin breaks through the traditional marketing mode and attracts users’ attention through innovative marketing strategies. Take “live broadcast” as an example. Douyin can let users participate in the live broadcast, experience the fun brought by the product itself, and make users resonate during the use of Douyin.
Secondly, Douyin makes use of the advantages of social media platforms, and expands its influence by using its huge user base. By publishing interesting video content on social platforms, it attracts users’ attention and makes more people know about Douyin and recognize Douyin. And by sharing, the name of Douyin is spread, so that the popularity of Douyin is further enhanced.
In addition, Douyin also brings commercial value to Douyin by continuously innovating product functions to meet user needs and improve user experience. Take the “short video clipping” function as an example. This function can help users quickly produce interesting short videos. Users can also choose the video effects by themselves to make the video more interesting.
In short, Douyin has brought great commercial value to Douyin through innovative marketing strategies and product functions, and at the same time satisfied the needs of users.