抖音，自2017年9月上线以来，风靡全球。如今，抖音已成为全球最受欢迎的短视频应用。在中国，抖音累计下载量超过1亿，日活跃用户达到6000万。
抖音的成功得益于其创新的营销方式。抖音通过推出精彩的短视频内容及有趣的活动，吸引了众多用户的关注与参与，让抖音迅速成为网红应用。同时，抖音还通过合作伙伴的推广渠道进行宣传，让更多人知晓抖音的存在，进而使抖音的用户群体不断扩大。
抖音的营销方式非常有效，一方面通过创新的营销方式吸引了大量用户的关注，另一方面又通过推广渠道让更多人知晓抖音的存在。由此可见，抖音的营销策略取得了巨大的成功。
The short video app TikTok, since its launch in September 2017, has taken the world by storm and has become the most popular short video app globally. In China, TikTok has amassed over 100 million downloads and 60 million daily active users.
The success of TikTok is attributed to its innovative marketing. TikTok has attracted a large number of users’ attention and participation by releasing wonderful short videos and interesting activities, making TikTok an instant hit among users and turning it into a viral app. Meanwhile, TikTok has also promoted itself through the channels of its partners, making more people aware of TikTok’s existence and enlarging TikTok’s user base.
The marketing of TikTok is very effective. On the one hand, it has attracted a lot of users’ attention through its innovative marketing methods. On the other hand, it has made more people aware of TikTok’s existence through its promotional channels. It can be seen from this that TikTok’s marketing strategy has been hugely successful.
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